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The Student’s Handbook
This booklet covers the step-by-step process for any commercial communication.
From listening to the brief, understanding the consumer need, and brand personality. It also covers all the various media types from billboards to shopper marketing.
The Creative Thinking Strategy Workshop
This booklet gives 13 communication problems to solve. Each problem is framed with prompts to get to the right answers.
The 13 ‘tasks’ cover a wide range of communication situations marketers and advertisers find themselves in.
This is an activity book, meaning the tasks need to be completed by the reader.
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