Professor at MSU
I love teaching, I love breaking down complex concepts and relaying them in a way that another person grasps it.
I learned how to do that during my years in advertising.
I love seeing the lights come on in a student’s eyes.
Mostly, I love to see students produce a great idea.
I love helping them realize the potential of that idea.
I guess I was always a ‘teaching’ Creative Director when I was in the advertising industry.
I’ve been teaching the advertising process at Michigan State University since 2016.
When I teach, I focus on the creative and strategic process.
How to come up with an idea and then how to manifest that idea. I don’t want students to just know the process of ideation and problem solving, but rather to understand it.
This will arm them for an uncertain future.
I like what they’ve produced. Some of them I like a lot.
Apart from teaching advertising and design, I try to get the students to experiment with pure creativity. These Passion Projects are an example of a creative idea devoid of a brief or a purpose.